COVENTRY City have confirmed the club’s new flagship store at the Coventry Building Society Arena will open at the start of next month.
Coventry’s new ‘COV Store’ at the CBS Arena will open on Thursday, July 2.
Coventry have redesigned the club’s current retail space with two brand new areas to open to offer more for supporters on matchdays.
The ‘Drive Experience’ will feature racing simulators and social fan experiences and ‘The Story’ will feature a reprogrammable exhibition throughout the season.
Coventry owner and chairman, Doug King said: “We are excited to be launching our new store.
“The Cov Store will give Sky Blues fans a more premium shopping offering and a new social space with truly immersive experiences, both on and off matchdays.
“Coventry’s heritage as the Motor City has been at the heart of this project and we can’t wait for supporters to discover the new store, The Drive Experience and The Story.”
The opening of the COV Store will coincide with the launch of the club’s 2026/27 Premier League home kit.
