COVENTRY promoter Mick Horton has stressed the club’s National League team needs to receive increased support in order to survive.
The City Storm have been top-four finishers in the last two years, although results in 2016 have not lived up to pre-season expectations.
Attendances for Elite League matches at Brandon remain healthy but Horton says the National League crowds are currently not high enough to continue at that level.
He underlines that the Storm is about trying to bring on the next generation of riders rather than being a money-maker – but it does need to pay its way.
“This is personal for me, because it does mean a lot to me to run the kids,” said Horton. “I want to run at this level, but at the moment the support just isn’t there for it.
“This isn’t about making money, but as it stands at this stage it’s plain for everyone to see that the club loses money from the National League.
“We may not win the National League at all times and certainly this year hasn’t been the best, but it’s so important that we have the support.
“It’s not a case of begging because we have great support for the senior team, but I do know we have people who believe in the kids, and we just need their friends to come along as well!”
Storm are next in action when they host Belle Vue this Friday at Brandon.