New Sky Blues red away kit signals the dawn of a new era - The Coventry Observer

New Sky Blues red away kit signals the dawn of a new era

Coventry Editorial 12th Jul, 2015 Updated: 28th Oct, 2016   0

THE SKY Blues will be playing in red for the first time since the 2006/07 season after the club’s new away kit was revealed on Friday.

Tony Mowbray’s side wore the new kit, which has been made by Nike, during Saturday’s pre-season friendly away at Nuneaton Town at Liberty Way.

Along with the latest Nike technology, the shirt’s most striking feature is the smart-looking stand up collar.

And although red is not a colour normally associated with the club, chief executive Steve Waggott believes the colour signals a new chapter in the club’s history.

She said: “Red is a colour of passion, energy and ambition – this is what we want the fans to feel is happening at the club right now.

“Everyone is working tirelessly behind the scenes to help give us that edge to challenge at the top of the table. We really believe in the mantra – it starts today.

“With the home kit selling so well, we wanted an away kit to compliment that. We want a kit to mark the new exciting dawn the club is entering.

“The buzz around the club has been recognised by the supporters, with overwhelming reactions to the home kit launch, season ticket prices and the new signings that have entered the building.

“We’re pleased to be offering another smart kit for the fans to enjoy this season.”

The new away shirt will be priced at £44 for Adults, £38 for Youths and £36 for Juniors with the shirt also available in Long Sleeve at £47 for Adults, £39 for Youths and £37 for Juniors.

The shorts will be priced at £20 for Adults, £17.50 for Youths and £16.75 for Juniors and socks are priced at £8.50.

It is available to pre-order online now, with shirts being distributed in the week commencing July 27 and it will be available to buy in the new club shop at Arena Shopping Park from July 31.

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