SKY BLUES supporters are in for a festive treat as the League One club look to attract a bumper crowd for the Christmas fixture against Fleetwood Town at the Ricoh Arena.
Ticket prices for the match on December 20 have been slashed to just £10 for adults, £5 for concessions and £1 for children, with Junior Sky Blues being able to enter for free.
Club chief executive Steve Waggott said he is hoping to attract as many fans as possible in a bid to get the Ricoh close to capacity.
“We saw the unbelievable response for the Gillingham game and we understand that many supporters were coming just as much for the occasion as they were the match,” said Waggott.
“But since that night, crowds have fallen and we understand there are many reasons for that but the hundreds of fans I’ve spoken to since that night all say that the price of football is a key part of it.
“Few of them are pointing the finger at Coventry City because they can see that we are by no means expensive when compared to other clubs in League One – it’s just the direction football has gone in over recent years.
“As a club, we have said we will do all we can to try to make football more accessible and we hope that initiatives such as this show that and we hope our supporters respond in great numbers.
“We can’t do it week in, week out because it’s only right that being a Season Ticket holder is the best value way to support the team and, on top of that, Football League rules only permit a limited number of offers per season.
“We cut the prices for the Gillingham game for obvious reasons and we have decided that the festive fixture against Fleetwood would be a great way to start the Christmas calendar. It would be great to see a bumper festive crowd!”
The tickets for the game will go on general sale on Saturday, November 8 at 9.30am and will be available from the CCFC Superstore at the Gallagher Retail Park, online at ccfcshop.co.uk or 024 7699 2326.