COVENTRY Community Responders (CCR) have been announced as the official charity partner for the Sky Blues this season.
The charity, which was established in 2009 by two serving police officers, attend 999 calls on behalf of the West Midlands Ambulance service, and provide potentially life saving treatment until the nearest available ambulance arrives.
CCR have 21 active volunteers trained to a nationally recognised level by the West Midlands Ambulance Service who, coupled with their full-time jobs, between them aim to be on duty 24-hours a day, seven days a week.
They are fully trained in handling a variety of different situations including heart attacks, strokes and cardiac arrest.
“We see it as a massive step – we want to make people aware of us and our volunteers who all work extremely hard.” said CRR communications officer, Gary Edwards.
“We’d love to get more publicity and of course more volunteers so we have the opportunity to save more lives.
“Hopefully the increased publicity for us will mean we can raise more funds, in which we can run our responder car, train more volunteers through the West Midlands Ambulance service and to help maintain the excellent work of our team.
“We volunteer because we enjoy it, and while it can be stressful at times, we’re saving people’s lives which is incredible really.”
As part of the sponsorship, the CRR will receive a number of benefits from the club, including signed merchandise, bucket collections and promotional support.
The charity’s logo also appeared on the Sky Blues home strip for the League Cup clash with Cardiff City on Wednesday night.
For more information on the CCR you can follow them on Twitter via @Covresponders or e-mail Gary Edwards on GaryEdwards500@gmail.com
The club have also agreed a new two-year sponsorship deal which will see leading sports performance analysis company STATsports sponsor the Sky Blues both home and away.
The Irish-based firm, who work with the likes of Manchester City, Liverpool, Arsenal and Barcelona, provide a huge range of fitness data and performance monitoring through its software system.
The STATsports name and logo will be carried on the new away kit and on the back of the home and away shorts.
The deal will also see Steven Pressley and his staff have use of the full range of STATsports software and equipment.
“This is a major commercial agreement which will give Steven and his staff access to some of the most cutting-edge fitness and performance monitoring services available in sport.” said Sky Blues development director, Steve Waggott.
“Steven is a very progressive manager who constantly strives to use every advantage, and he identified STATsports services as a key component of his programme.”