A NEW name in motorcycle manufacturing based in Coventry – the city that kickstarted the industry more than a century ago – is driving towards an electrifying future.
Maeving – the UK’s only electric motorcycle manufacturer – has caught the eye of investors including West Midlands Mayor Richard Parker.
He has contributed £500,000 from the West Midlands Co-Investment Fund (WMCO) towards an £11million package to help Maeving grow its overseas sales in key markets like North America and Europe.
The Mayor joined Rupert Lyle from Future Planet Capital Regional, which manages WMCO investments, at Maeving’s factory in Sibree Road to see the bikes roll off the production line.
Mr Parker said: “Maeving represents the very best of West Midlands innovation. And there is nowhere better than Coventry – the original beating heart of the British motorcycle industry – for them to set up and write a new success story.
“Motorcycle production is a proud part of Coventry’s identity. Maeving means its future in Coventry is bright.
“This investment shows that the green industrial revolution is happening in the West Midlands, creating high-quality jobs for local people and cementing our place as a dynamic exporter and a leader in advanced manufacturing.”
Almost three-quarters of the parts used in Maeving’s bikes are manufactured in the UK, helping to drive growth and jobs across the automotive supply chain.
In the UK, the company’s motorbikes are outselling electric models from all other manufacturers, helping to quadruple revenues since 2023.
Its RM1S model was named Electric Bike of the Year 2025 by Motorcycle News.
Co-founders Will Stirrup and Sebastian Inglis-Jones have designed the bikes with removable batteries that charge from any standard plug socket.
Sebastian said: “From day one, our vision for Maeving was to bring electric motorcycle manufacturing to the West Midlands, building on the region’s incredible heritage.
“We believe electric motorcycles have the potential to radically transform our cities for the better, making them cleaner, quieter, cheaper, and healthier places to live, and we’re immensely proud to be the leading electric motorcycle manufacturing company in the UK.
“The support from the fund isn’t just financial; it’s an endorsement of our vision for a green revolution in personal transport, and it means we can create more high-skilled, high-paid jobs right here in Coventry.”
The WMCO was set up by the West Midlands Combined Authority (WMCA) and the West Midlands Pensions Fund to help innovative businesses to expand, and to grow the region’s industries.
Rupert Lyle, Investment Director and Fund Principal at Future Planet Capital, said: “Maeving’s combination of British engineering heritage with cutting-edge electric vehicle technology is a story of innovation meeting impact.
“The West Midlands Co-Investment Fund was established to nurture high-growth potential SMEs like Maeving that can supercharge the regional economy.
“The company’s trajectory, and the high-skilled jobs it’s creating, are exactly what we aim to achieve. We provide not just capital, but a wealth of experience to help these businesses scale.”
Coun Jim O’Boyle, Coventry City Council’s Cabinet Member for Jobs, Regeneration and Climate Change, added: “Maeving is yet another brilliant green first for Coventry, building on our rich manufacturing heritage but with a clear focus on a green future.
“The team at Maeving is creating good jobs for local people and their ambition is matched by our vision to provide local people with transport options that are cleaner and greener.
“I’m sure this funding package will help them to pursue their growth plans which in turn will mean more good jobs at Maeving and the local supply chain. A proper win, win.”
