COVENTRY City and front-of-shirt sponsors Monzo have won the gold award for sponsorship/partnership of the year at the Football Business Awards.
The Sky Blues joined forces with online banking giants Monzo in 2024 with the latter company the club’s front-of-shirt sponsor for the past two seasons.
And Monzo will continue as Coventry’s front-of-shirt partner for the 2026/27 season as the Sky Blues prepare for a dream return to the Premier League.
Coventry’s chief business officer, Nicola Ibbetson said: “Working with a brand like Monzo is a privilege.
“Their creativity, ambition and care towards our supporters means we’ve been able to build a partnership that genuinely adds value for our fans.
“To be recognised as the best partnership across the Premier League and Championship is a huge achievement and testament to the hard work of both the Monzo team and the staff at Coventry City Football Club.
“I want to thank everyone for their great work this season and I’m excited to see our partnership continue to grow.”
The partnership has focused on engaging the local community with fan-first product-led collaborations.
Since the start of the partnership, more than 32,000 users have engaged with Monzo’s features through the 10 per cent cashback offer available at the Coventry Building Society Arena and club store, helping return over £9,500 back into the community.
The partnership has also created unique digital experiences for supporters, with over 68,000 fans choosing to display a limited-edition Sky Blue Monzo app icon.
Coventry’s 2025/26 hot coral away shirt saw a 45 per cent increase in away shirt sales compared to the previous campaign.
And in January this year, the bank offered Sky Blues supporters the chance to purchase the away shirt for 1p by signing up for a Monzo personal account.
