BURGER King today becomes the first fast food chain in the UK to launch Vegan Nuggets to its menu.
The golden nuggets have been certified by The Vegan Society and arrive after the Plant Based Whopper which was officially released this time last year and the Vegan Royale in April.
The nuggets have been developed by The Vegetarian Butcher and, made from soy and plant proteins only, they are made to taste and look exactly like their meat originals.
They have been designed with vegans, vegetarians, flexitarians and meat reducers in mind and can be bought in six, nine or a 20 sharer box.
Each order comes with a Vegan Society certified Sweet Chilli Dip so diners can dunk to their hearts’ content.
Coventry has Burger King restaurants at the Central 6 Retail Park and on Classic Drive, Arena Park and there are restaurants on both Corley Services – northbound and southbound.
Soco Nunez, Brand and Communications Director at Burger King UK, said: “We are thrilled to be launching the new Vegan Nuggets to our UK restaurants.
“After years of development, it’s great to be able to say we are the first fast-food restaurant to bring such a product to our customers, which delivers the same tasting experience as its meat counterpart.”
Dawn Carr, PETA Director of Vegan Corporate Projects, added: “PETA loves Burger King’s new vegan nuggets.
“It’s great to see Burger King offering real choice for vegans and the growing number of meat and dairy reducers who still want to enjoy the foods they love without sacrificing on taste.”
Ericka Durgahee, Marketing Manager at The Vegan Society, said: “The Vegan Trademark Team are so pleased to see Burger King releasing more vegan options as promised.
“The nuggets are set to be a hit already, I can’t wait to try them out this Veganuary.
“Thank you for working with us developing verified vegan items for everyone.”
Toni Vernelli, International Head of Comms and Marketing at Veganuary said: “We’re thrilled to see Burger King adding more vegan options to its menu and helping to make vegan eating accessible to everyone.
“With more and more people wanting to cut their carbon footprint this Veganuary, simply swapping chicken nuggets for Vegan Nuggets is an easy way to do that.”
Laura Iliffe, Senior Brand Manager and Away from Home Lead, The Vegetarian Butcher, said: “We know that nearly a quarter of Brits are looking at cutting down on their meat intake, which is why this Veganuary we are collaborating again with Burger King to hack one of their best-loved products, the chicken nugget, with a delicious alternative.
“At The Vegetarian Butcher we believe you don’t need sacrifice a thing when eating plant-based, and Veganuary is a great time to try out a new way of eating – we defy anyone to tell the difference between our version and the original.”
